Crafting the Perfect “About Me” Page for Web Designers

For web designers specifically, one of the most reliable and effective ways of turning a prospective client into a buying client is by providing a detailed, yet straight-to-the-point “About Me” page. It is essential to have a page that tells about yourself and your work. With today’s ever developing technology and Internet communication connections, clients need to find out who you are without speaking to you.

To develop a great “About Me” page, there are several tips below to help you.

1. Know your audience: The first step in crafting a really great “About Me” page is to know who you are talking to or who you are trying to engage. Time and time again, I’m sure you’ve heard about the importance of knowing your audience, however, even with an “About Me” page the same rules apply. Start by asking yourself who you want to attract, what projects you want to work on and in what area or field. Do you want small businesses or large businesses or individuals? Also, being specific as possible is a great idea. Do so by identifying your audience into gender, ages, locations and possibly, occupation. With having your prospects identified, your “About Me” page will encompass your top talents and skills in the areas of your prospects interest.

Tip: Be the Client: Re-read your “About Me” page results and view it as if you were the client. Are all you questions addressed? Be sure to take into consideration your past clients opinions or questions they may have asked. This will help to develop a great “About Me” page.

2. Be the Problem Solver: the main reason a client will view your “About Me” page is to see if you have the necessary skill, talent, and effectiveness to complete their tasks. When developing your “About Me” page, keeping in mind these issues and addressing each one will help the client make the decision to hire you. Projecting an image of your worthiness to their web design project is a must, especially if you want satisfying and great projects to work on. When writing your “About Me” page, begin with a few personality traits and move into a real-life experience that shows your commitment and skills necessary to overcome whatever that experience was. After that move on to your background experience, education, and location. You don’t want it to sound too much like a resume, but rather a few interesting key points about you. Here is a basic outline for your “About Me” page:

1. Address your full name and occupation
2. Describe your niche or area of interest
3. Address your experience in Web Design, Web Developing or both
4. Slip in some personality traits – be both detailed and short
5. Provide links to awards, past projects, interviews etc.
6. Provide information about your work experience and education
7. Reveal more personal information like family, location, age, and personal hobbies etc.

Tip: Be sure to use the same order of topics because if you start from the bottom and move up, the client will not be interested. You must first, give them a reason to be there before telling them information about yourself that may be viewed as useless info.

3. Use a Photo: Simply stated, consider adding a semi-professional photo of you so the client can see who they are working with. It’s not required, but it definitely has a positive impact on the hiring process. Sometimes, photos can even be credited with leaving a trusting impression on the client.

4. Contact Information: Do NOT forget to include contact information. Although it seems like common sense, people forget it all the time OR put it in a small corner where no one will see it unless they spend the time hunting for it, in which most people will not. However, most web designers do have a page dedicated to contact information only; it’s not a bad idea to put it on your “About Me” page too. This way, if a client feels inclined to speak to you promptly, your contact information will be right there.

It’s important to stress the factor that an “About Me” page is essential to your success as a web designer or web developer. The same stress should be applied to the crafting of the “About Me” page, because a bad page will not get you more work. Use the tips above to craft a really great “About Me” page and keep in mind that you need to project professionalism, personality and influence.

How a Professional Website Developer Can Help Your Business

A website is a necessity in today’s business environment. It is your online opportunity to connect to the millions of potential customers for your product or service. Your website is also a very visual representation of your business, and as such it is vitally important to project a professional image.

There are a number of web site design programs that can be used to generate a basic web site. They use basic templates for pages and limit the customization that can be done. These web sites are usually created by end users for their personal needs and for that they do an adequate job. However, for your business the last thing you need or want is a cookie cutter web site created by one of your employees, or worse, someone you paid to create that kind of site for you. A web development company or web design firm uses professional grade tools and programming languages to create a customizable, unique web site that will provide you with something a template designed site can’t give, pizazz!

Did you know that the average first time visitor spends only 30 seconds on your website? If your site doesn’t grab the viewers attention quickly they’re going to move on and probably not return. Even if you do keep them around you can still lose up to 45% of those visitors on their second visit if they don’t perceive that your site has something new to offer. By using professionally designed graphics a web design firm can help you keep those first time visitors at your site longer, retain your existing visitors and those same professionally designed images make your business look its best.

By using dynamic content, content that changes based on criteria you set up or based on user preferences, a web development company can help you retain more of your visitors after their second visit to your site. Interactive tools, only available through a web design firm can keep your visitors engaged so that they stay longer and want to come back. A clean, logical, easy to navigate site structure makes it easier for your customers to find what they are looking for fast and with minimal effort, and that translates into money for your business.

Of course the biggest challenge any business faces is getting your web site found among the millions of web sites on the net, or even among the admittedly fewer sites of your competitors. Using a technique called Search Engine Optimization (SEO) a professional web development firm can raise your site’s rankings in search engines like Google, Yahoo, or MSN. By using specific keywords search engine friendly design and programming techniques a professional web design firm can have your site listed at or near the top of every category in which your business fits.

Web site design and development firms provide consultation services with design specialists who will work with you to get the most pleasing design for your business. Graphic designers will use their years of training and experience to assure that your site is not only visually pleasing and easy to navigate, but that has the added benefit of being a unique representation of your business, now and in the future. A web site is not a static entity. It must keep up with trends in design as well as project a fresh face to your customers. Periodic redesigns or more frequent minor face lifts will ensure that your business projects a professional, relevant and timely image.

A professional web design company, well versed in SEO and graphic design, is your best partner in the battle to drive visitors to, and keep visitors on, your site.

Internet Based Business and Relevance of Website Design and Development

Gone are days when the applications of the internet were merely restricted to data transfer. Nowadays the internet and its applications have shrunk the globe to such an extent that the buyer can have accesses to the seller within seconds.

Why is the website necessary?

The word website if examined superficially is a combination of two words; “web” and “site”. This refers to the location of a business identity on the internet. When compared to the conventional business operations, the internet can be compared to a market and the website can be considered a shop or office. Form this sentence itself one can come to know the relevance of website. Having a website has now become a necessity just because of competitive market and cost effectiveness. The competition among the business identities has compelled the businesses to be accessible by the buyer at the earliest. The adage saying “the early bird takes the worm” is apt in this scenario. Usually the website connects the buyer directly with the manufacturer, getting rid of the costs pertaining to the middle men. This makes the product or service cheaper.

Something about website development:

The utility of the website needs to be optimized to generate maximum revenue. This optimization of the website utility is called website development. Website development starts with the planning about website design and is a never ending process (except in the circumstances of the business identity getting liquidated). Some of the phases of website development are website design development, open-source software customization website application development, web-based database programming, content management system, web development services, e-commerce solution, and many more.

The initial phase of the website development is very critical because it pertains to the planning of what has to be displayed through the website. This needs to consider the buyer behavior and preferences. This phase is also about the technology that is going to be used to publish the website on the internet.

Usually the professional website developers take into consideration the elements of search engine optimization (SEO) in the initial stages of website development. This is because large scale amendments in the content are hardly possible after the website is designed. Some of the elements for SEO are key words, incoming links, and keyword phrases, outgoing links, speed of downloading and navigational ease.

The main thrust of website development is attracting as much traffic as possible and converting the maximum number of visitors into buyers. This is possible when the URL features on the top list of the search engines. The website layout needs to be simple, clear and navigation should be easy. The visitor should be able to find what he/she is looking for in the least number of clicks.

A website can not only generate new business but if maintained properly, can also keep the competition at bay. This is only possible if the services of a reliable and professional website development company are hired.

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