Ecommerce Website Development Strategies for Aspiring Entrepreneurs

If you are planning to start your own online business, you have to be familiar with cost-effective strategies used for ecommerce website development. By helping your visitors find their way to your website, you can increase your sales and establish long-lasting relationships with your clients.

Here are some ways to design a user-friendly website that can keep your visitors interested with your products and services.

Create well-defined buy paths

The most effective way to increase your sales is to create structured systems of buy paths. Buy paths can be characterized into two categories: a path that directly leads to a page where clients can make a purchase; and a long path that will detour clients along the way. Instead of leading your customers to this long path, concentrate on bringing them directly to pages where they can purchase your products.

Exceptional ecommerce website development can be achieved by giving your clients a clear idea about what you are trying to sell them. Once they have learned more about your products, they will be more than willing to send you their order forms and contact numbers.

Get your message across

The crucial part in ecommerce website development is to allow your visitors to understand what your site is about at a single glance. Place a general message of six to eight words at the center of your homepage. Look for a supporting image that is directly related to the message you have posted.

After doing this, consult a graphic designer and ask him if your advertisement looks professional enough. Limit the ad size by up to 250 pixels high and make sure that it occupies your site’s full width. Do your best to conserve the vertical space in order to allow rows of your products to fit right below your homepage advertisement. Your products must also be visible enough without scrolling in order to make them accessible to your viewers.

Highlight the buy buttons

Another strategy for effective ecommerce website development includes the need to make your buy buttons obvious to your visitors. Your web pages must be composed in such a way that viewers will not need to scroll down to locate the buy button. If it is too hard to find, your customers might get lost in your navigation page and lose their interest in your products.

Reduce the clicking needed

The longer the path towards your order form, the more likely your clients can get lost or frustrated with your website. Provide them with the shortest way to buy your products by limiting the number of clicks needed to arrive at the page where they can finally provide their shipping addresses and credit card numbers.

Avoid unnecessary graphics

If you want your prospective clients to enjoy their first visit to your website, refrain from including unnecessary graphics, marquee texts and buttons in your navigation page. This will only get in your way of ranking high in search engines and attracting more people to visit your page.

Competitive techniques for ecommerce website development involve the need to keep your pages SEO-friendly and user-friendly. Since search engines will view your navigation page as your site’s foundation, its design will have a high impact on the visibility of your page in search engine rankings. Plan your navigation systems and include phrases and keywords that you are targeting in your well-defined search engine optimization strategy.

As much as possible, you must refrain from using flash images and vibrant colors. These will only confuse your visitors and make them lose their focus. Capitalize on images and colors that will perfectly complement your website’s content and essence.

Organize your navigation page

You can also succeed in your ecommerce website development goals by limiting your categories and leaving enough room for different elements that your visitors are expecting to see in your navigation page. Some of the most important items that you must place in your homepage include your logo, your free shipping offers and the various payment methods that you are accepting. These pieces of information will make shoppers feel more secure and comfortable with the legitimacy of your business.

Use distinct SEO footers

SEO footers are also crucial to cost-effective ecommerce website development. You can use them to separate information pages from your main product catalog. Refrain from distracting your shoppers by adding other pages such as About Us, History and other informational pages.

Hire skilled web developers

If you are not too keen about designing your website on your own, you can hire professional web designers to do all the work for you. Their skills and knowledge regarding successful ecommerce website development will help you reach your target audience in the shortest possible amount of time.

When screening various website developers, take your time while browsing through their sample websites and their portfolios. Choose a company that offers competitive ecommerce solutions for building profitable ecommerce websites. A professional team of web developers will always do everything in their power to make your dream website come true.

These are the most important factors that you need to consider when building your own website. Whether you want to design a website on your own or to hire ecommerce website development teams, a user-friendly and SEO-friendly navigation page will always be your key to success.

Finding the Best Web Design Solution

Web design has become much easier than it was back when I first began building websites. There were a few programs that offered some WYSIWYG (What You See Is What You Get) interfaces, but you still had to do a good deal of the HTML coding by hand to get pages just how I wanted them. Javascript coding was done almost entirely by hand. Add to this all the new technologies that have emerged. CSS, PHP, ASP.NET, AJAX, and Web 2.0. Fortunately new technologies have come along to make things easier as well. You can either install software to build your own site, or use an online site builder.

Webpage creating software.

Web Design Software
Programs like Dreamweaver and Visual Studios now remove any need to do any HTML coding, but there is still the occasional need to modify code, but for the most part all the basic coding is done for you. If you are building a simple static site, this might be all you need. If you need to access information from a database, provide and dynamic and interactive site, or develop an e-commerce site; there is no way around having to know some coding.

Build It Yourself Web Design
Another alternative is to use a one of the online build-it-yourself services. Google lets you build free pages, and you can build an ecommerce site (for a fee) using Yahoo! or Big Commerce. These are just a couple options; there are literally hundreds of options. Having used several of these programs, I can say you can build a very nice website, with a lot of great features quite easily. The problem with these options arises when you need your website to do something unique that is not a feature of the site builder. There are a couple of other disadvantages with these types of sites. First, you are tied to services provider for your site. If for any reason, they go out of business or just decide to stop offering the service, you have to start over. This has happened with Lycos, Angelfire and many others. If you have a site built on HTML / Web programming languages, you can host your site where ever you wish without having to redo anything. Second, with these online site-builders, you are normally charged a monthly fee considerably higher than it would cost to simply have the site hosted on your own. The initial cost of hiring a web designer will be much higher, but if you plan to keep your site several years, you will not only save money in the long run, but you will have a much more flexible and customizable design that you own and do with as you please.

Web Design using Content Management Systems
A third option is called a Content Management System. These are like a hybrid between web building software and online site builders. CMSs are pieces of software that you install on a web server. Some of the best and most popular CMSs are free to use. Once installed they assist you in building your own site much like the online site-builders. CMS software is usually has a steeper learning curve than online site-builders, but can create incredibly robust, well featured websites. In the hands of a seasoned web developer, a CMS can be customized to provide almost anything you wish. One strategy I would recommend is to have a professional web designer build a site for you using a CMS, and let you do your own updates and changes. With a CMS making these changes is very simple and about as complex and using a word processor. With this strategy you’ll have a website that can still be upgraded and customized if needed, but you still control it and can have it hosted anywhere you wish without an additional cost for using the software. A web developer that has experience in building CMS websites will normally charge less to build a CMS based site as opposed to building and coding one from scratch.

Crafting the Perfect “About Me” Page for Web Designers

For web designers specifically, one of the most reliable and effective ways of turning a prospective client into a buying client is by providing a detailed, yet straight-to-the-point “About Me” page. It is essential to have a page that tells about yourself and your work. With today’s ever developing technology and Internet communication connections, clients need to find out who you are without speaking to you.

To develop a great “About Me” page, there are several tips below to help you.

1. Know your audience: The first step in crafting a really great “About Me” page is to know who you are talking to or who you are trying to engage. Time and time again, I’m sure you’ve heard about the importance of knowing your audience, however, even with an “About Me” page the same rules apply. Start by asking yourself who you want to attract, what projects you want to work on and in what area or field. Do you want small businesses or large businesses or individuals? Also, being specific as possible is a great idea. Do so by identifying your audience into gender, ages, locations and possibly, occupation. With having your prospects identified, your “About Me” page will encompass your top talents and skills in the areas of your prospects interest.

Tip: Be the Client: Re-read your “About Me” page results and view it as if you were the client. Are all you questions addressed? Be sure to take into consideration your past clients opinions or questions they may have asked. This will help to develop a great “About Me” page.

2. Be the Problem Solver: the main reason a client will view your “About Me” page is to see if you have the necessary skill, talent, and effectiveness to complete their tasks. When developing your “About Me” page, keeping in mind these issues and addressing each one will help the client make the decision to hire you. Projecting an image of your worthiness to their web design project is a must, especially if you want satisfying and great projects to work on. When writing your “About Me” page, begin with a few personality traits and move into a real-life experience that shows your commitment and skills necessary to overcome whatever that experience was. After that move on to your background experience, education, and location. You don’t want it to sound too much like a resume, but rather a few interesting key points about you. Here is a basic outline for your “About Me” page:

1. Address your full name and occupation
2. Describe your niche or area of interest
3. Address your experience in Web Design, Web Developing or both
4. Slip in some personality traits – be both detailed and short
5. Provide links to awards, past projects, interviews etc.
6. Provide information about your work experience and education
7. Reveal more personal information like family, location, age, and personal hobbies etc.

Tip: Be sure to use the same order of topics because if you start from the bottom and move up, the client will not be interested. You must first, give them a reason to be there before telling them information about yourself that may be viewed as useless info.

3. Use a Photo: Simply stated, consider adding a semi-professional photo of you so the client can see who they are working with. It’s not required, but it definitely has a positive impact on the hiring process. Sometimes, photos can even be credited with leaving a trusting impression on the client.

4. Contact Information: Do NOT forget to include contact information. Although it seems like common sense, people forget it all the time OR put it in a small corner where no one will see it unless they spend the time hunting for it, in which most people will not. However, most web designers do have a page dedicated to contact information only; it’s not a bad idea to put it on your “About Me” page too. This way, if a client feels inclined to speak to you promptly, your contact information will be right there.

It’s important to stress the factor that an “About Me” page is essential to your success as a web designer or web developer. The same stress should be applied to the crafting of the “About Me” page, because a bad page will not get you more work. Use the tips above to craft a really great “About Me” page and keep in mind that you need to project professionalism, personality and influence.