Crafting the Perfect “About Me” Page for Web Designers

For web designers specifically, one of the most reliable and effective ways of turning a prospective client into a buying client is by providing a detailed, yet straight-to-the-point “About Me” page. It is essential to have a page that tells about yourself and your work. With today’s ever developing technology and Internet communication connections, clients need to find out who you are without speaking to you.

To develop a great “About Me” page, there are several tips below to help you.

1. Know your audience: The first step in crafting a really great “About Me” page is to know who you are talking to or who you are trying to engage. Time and time again, I’m sure you’ve heard about the importance of knowing your audience, however, even with an “About Me” page the same rules apply. Start by asking yourself who you want to attract, what projects you want to work on and in what area or field. Do you want small businesses or large businesses or individuals? Also, being specific as possible is a great idea. Do so by identifying your audience into gender, ages, locations and possibly, occupation. With having your prospects identified, your “About Me” page will encompass your top talents and skills in the areas of your prospects interest.

Tip: Be the Client: Re-read your “About Me” page results and view it as if you were the client. Are all you questions addressed? Be sure to take into consideration your past clients opinions or questions they may have asked. This will help to develop a great “About Me” page.

2. Be the Problem Solver: the main reason a client will view your “About Me” page is to see if you have the necessary skill, talent, and effectiveness to complete their tasks. When developing your “About Me” page, keeping in mind these issues and addressing each one will help the client make the decision to hire you. Projecting an image of your worthiness to their web design project is a must, especially if you want satisfying and great projects to work on. When writing your “About Me” page, begin with a few personality traits and move into a real-life experience that shows your commitment and skills necessary to overcome whatever that experience was. After that move on to your background experience, education, and location. You don’t want it to sound too much like a resume, but rather a few interesting key points about you. Here is a basic outline for your “About Me” page:

1. Address your full name and occupation
2. Describe your niche or area of interest
3. Address your experience in Web Design, Web Developing or both
4. Slip in some personality traits – be both detailed and short
5. Provide links to awards, past projects, interviews etc.
6. Provide information about your work experience and education
7. Reveal more personal information like family, location, age, and personal hobbies etc.

Tip: Be sure to use the same order of topics because if you start from the bottom and move up, the client will not be interested. You must first, give them a reason to be there before telling them information about yourself that may be viewed as useless info.

3. Use a Photo: Simply stated, consider adding a semi-professional photo of you so the client can see who they are working with. It’s not required, but it definitely has a positive impact on the hiring process. Sometimes, photos can even be credited with leaving a trusting impression on the client.

4. Contact Information: Do NOT forget to include contact information. Although it seems like common sense, people forget it all the time OR put it in a small corner where no one will see it unless they spend the time hunting for it, in which most people will not. However, most web designers do have a page dedicated to contact information only; it’s not a bad idea to put it on your “About Me” page too. This way, if a client feels inclined to speak to you promptly, your contact information will be right there.

It’s important to stress the factor that an “About Me” page is essential to your success as a web designer or web developer. The same stress should be applied to the crafting of the “About Me” page, because a bad page will not get you more work. Use the tips above to craft a really great “About Me” page and keep in mind that you need to project professionalism, personality and influence.

Web Design and Development – Simplify Navigation to Attract and Keep Those Visitors

Clear and easy navigation is a central part of effective website design. Effective navigation can enhance user experience, build trust and loyalty and add to your client base. Conversely, difficulty in accessing information and outdated links can greatly degrade the reputation of your business and make you lose your customers.

Before you start designing your website, determine the number of pages it will have, the content of each page and how the pages will be linked to each other. Linked pages should use consistent font styles, graphics and colors. You can also look at the styles, colors and graphics of other popular websites and how they change from one link the next. There should never be any conflicting information on linked pages, as this can negatively influence your reputation and diminish your client base. Additionally, a web page must have all relevant links to enhance customer experience and satisfaction.

Quick and Easy Search

Your website should be designed in a way that it facilitates quick and easy search of desired information. In general, it should not take more than two to three clicks for customers to access the required information. If they cannot easily find what they are looking for, and have to browse through several pages before reaching their search items, they will get bored and turn their attention to other websites. Easy search capabilities make visitors’ browsing experience an enjoyable one.

As a rule of thumb, do not use more than five navigation bars. Additionally, provide options for your customers to review previously viewed content areas without having to use three or four links. In other words, it is always advisable to provide a link to the homepage on every web page of your site. Site maps can help customers and search engines to find web pages on your sites.

Selecting Navigation Links

Depending on the types of your business, you may need to provide links to different elements. The commonly highlighted elements include customer testimonials, return, guarantee, privacy and warrantee policies, credentials, discount and promotional offers, contact information, shipping cost, tracking information, site maps and the like.

Personalizing Navigation

It is always a good practice to personalize your website design and navigation to make your web pages more intuitive. Let us say you run a pet care service. Navigation buttons at the top of the page may include Home, Cat owners, Dog owners, Services, Rates, Contact. The faster your customers can navigate through your website and find what they are looking for, the more likely you are to get repeat visits from them.

Adding Links for Alternative Online Payment Methods

If you are selling products or services through your website, you should provide your customers with an alternative payment option. This could include an online order form and fax line or toll-free number. This gives cautious customers who do not want to use their credit cards online, an excellent payment option. This link should be included along with all other payment links.

Testing your Navigation Scheme

Once you implement a navigation scheme, get your friends, family and customers to test it out. Get people of different ages and backgrounds to use your website and evaluate the link and navigation structure. Their feedback will help you to assess its effectiveness and how it can be improved and refined. Further, your website links should be functional on more than one browser, for instance, Firefox and Internet Explorer.

Monitoring Links

Regularly monitor your links to ensure proper functionality. Outdated links are annoying and may seriously affect your business reputation.

Simplicity and logical consistency in your navigation design makes it easy for customers to search desired pages and also puts your business in the best light and wins loyalty for your brand.

Ecommerce Website Development Strategies for Aspiring Entrepreneurs

If you are planning to start your own online business, you have to be familiar with cost-effective strategies used for ecommerce website development. By helping your visitors find their way to your website, you can increase your sales and establish long-lasting relationships with your clients.

Here are some ways to design a user-friendly website that can keep your visitors interested with your products and services.

Create well-defined buy paths

The most effective way to increase your sales is to create structured systems of buy paths. Buy paths can be characterized into two categories: a path that directly leads to a page where clients can make a purchase; and a long path that will detour clients along the way. Instead of leading your customers to this long path, concentrate on bringing them directly to pages where they can purchase your products.

Exceptional ecommerce website development can be achieved by giving your clients a clear idea about what you are trying to sell them. Once they have learned more about your products, they will be more than willing to send you their order forms and contact numbers.

Get your message across

The crucial part in ecommerce website development is to allow your visitors to understand what your site is about at a single glance. Place a general message of six to eight words at the center of your homepage. Look for a supporting image that is directly related to the message you have posted.

After doing this, consult a graphic designer and ask him if your advertisement looks professional enough. Limit the ad size by up to 250 pixels high and make sure that it occupies your site’s full width. Do your best to conserve the vertical space in order to allow rows of your products to fit right below your homepage advertisement. Your products must also be visible enough without scrolling in order to make them accessible to your viewers.

Highlight the buy buttons

Another strategy for effective ecommerce website development includes the need to make your buy buttons obvious to your visitors. Your web pages must be composed in such a way that viewers will not need to scroll down to locate the buy button. If it is too hard to find, your customers might get lost in your navigation page and lose their interest in your products.

Reduce the clicking needed

The longer the path towards your order form, the more likely your clients can get lost or frustrated with your website. Provide them with the shortest way to buy your products by limiting the number of clicks needed to arrive at the page where they can finally provide their shipping addresses and credit card numbers.

Avoid unnecessary graphics

If you want your prospective clients to enjoy their first visit to your website, refrain from including unnecessary graphics, marquee texts and buttons in your navigation page. This will only get in your way of ranking high in search engines and attracting more people to visit your page.

Competitive techniques for ecommerce website development involve the need to keep your pages SEO-friendly and user-friendly. Since search engines will view your navigation page as your site’s foundation, its design will have a high impact on the visibility of your page in search engine rankings. Plan your navigation systems and include phrases and keywords that you are targeting in your well-defined search engine optimization strategy.

As much as possible, you must refrain from using flash images and vibrant colors. These will only confuse your visitors and make them lose their focus. Capitalize on images and colors that will perfectly complement your website’s content and essence.

Organize your navigation page

You can also succeed in your ecommerce website development goals by limiting your categories and leaving enough room for different elements that your visitors are expecting to see in your navigation page. Some of the most important items that you must place in your homepage include your logo, your free shipping offers and the various payment methods that you are accepting. These pieces of information will make shoppers feel more secure and comfortable with the legitimacy of your business.

Use distinct SEO footers

SEO footers are also crucial to cost-effective ecommerce website development. You can use them to separate information pages from your main product catalog. Refrain from distracting your shoppers by adding other pages such as About Us, History and other informational pages.

Hire skilled web developers

If you are not too keen about designing your website on your own, you can hire professional web designers to do all the work for you. Their skills and knowledge regarding successful ecommerce website development will help you reach your target audience in the shortest possible amount of time.

When screening various website developers, take your time while browsing through their sample websites and their portfolios. Choose a company that offers competitive ecommerce solutions for building profitable ecommerce websites. A professional team of web developers will always do everything in their power to make your dream website come true.

These are the most important factors that you need to consider when building your own website. Whether you want to design a website on your own or to hire ecommerce website development teams, a user-friendly and SEO-friendly navigation page will always be your key to success.