Ecommerce Website Development Strategies for Aspiring Entrepreneurs

If you are planning to start your own online business, you have to be familiar with cost-effective strategies used for ecommerce website development. By helping your visitors find their way to your website, you can increase your sales and establish long-lasting relationships with your clients.

Here are some ways to design a user-friendly website that can keep your visitors interested with your products and services.

Create well-defined buy paths

The most effective way to increase your sales is to create structured systems of buy paths. Buy paths can be characterized into two categories: a path that directly leads to a page where clients can make a purchase; and a long path that will detour clients along the way. Instead of leading your customers to this long path, concentrate on bringing them directly to pages where they can purchase your products.

Exceptional ecommerce website development can be achieved by giving your clients a clear idea about what you are trying to sell them. Once they have learned more about your products, they will be more than willing to send you their order forms and contact numbers.

Get your message across

The crucial part in ecommerce website development is to allow your visitors to understand what your site is about at a single glance. Place a general message of six to eight words at the center of your homepage. Look for a supporting image that is directly related to the message you have posted.

After doing this, consult a graphic designer and ask him if your advertisement looks professional enough. Limit the ad size by up to 250 pixels high and make sure that it occupies your site’s full width. Do your best to conserve the vertical space in order to allow rows of your products to fit right below your homepage advertisement. Your products must also be visible enough without scrolling in order to make them accessible to your viewers.

Highlight the buy buttons

Another strategy for effective ecommerce website development includes the need to make your buy buttons obvious to your visitors. Your web pages must be composed in such a way that viewers will not need to scroll down to locate the buy button. If it is too hard to find, your customers might get lost in your navigation page and lose their interest in your products.

Reduce the clicking needed

The longer the path towards your order form, the more likely your clients can get lost or frustrated with your website. Provide them with the shortest way to buy your products by limiting the number of clicks needed to arrive at the page where they can finally provide their shipping addresses and credit card numbers.

Avoid unnecessary graphics

If you want your prospective clients to enjoy their first visit to your website, refrain from including unnecessary graphics, marquee texts and buttons in your navigation page. This will only get in your way of ranking high in search engines and attracting more people to visit your page.

Competitive techniques for ecommerce website development involve the need to keep your pages SEO-friendly and user-friendly. Since search engines will view your navigation page as your site’s foundation, its design will have a high impact on the visibility of your page in search engine rankings. Plan your navigation systems and include phrases and keywords that you are targeting in your well-defined search engine optimization strategy.

As much as possible, you must refrain from using flash images and vibrant colors. These will only confuse your visitors and make them lose their focus. Capitalize on images and colors that will perfectly complement your website’s content and essence.

Organize your navigation page

You can also succeed in your ecommerce website development goals by limiting your categories and leaving enough room for different elements that your visitors are expecting to see in your navigation page. Some of the most important items that you must place in your homepage include your logo, your free shipping offers and the various payment methods that you are accepting. These pieces of information will make shoppers feel more secure and comfortable with the legitimacy of your business.

Use distinct SEO footers

SEO footers are also crucial to cost-effective ecommerce website development. You can use them to separate information pages from your main product catalog. Refrain from distracting your shoppers by adding other pages such as About Us, History and other informational pages.

Hire skilled web developers

If you are not too keen about designing your website on your own, you can hire professional web designers to do all the work for you. Their skills and knowledge regarding successful ecommerce website development will help you reach your target audience in the shortest possible amount of time.

When screening various website developers, take your time while browsing through their sample websites and their portfolios. Choose a company that offers competitive ecommerce solutions for building profitable ecommerce websites. A professional team of web developers will always do everything in their power to make your dream website come true.

These are the most important factors that you need to consider when building your own website. Whether you want to design a website on your own or to hire ecommerce website development teams, a user-friendly and SEO-friendly navigation page will always be your key to success.

Choosing the Right Web Designer

Just like our home, we need a web designer to make our website looks interesting and attractive. A website is our home or store in the virtual world, so if we want people to visit us and find out about our products, designing our website with a professional designer can be a good investment. Web design is now having a crucial role in virtual world. Therefore, finding a reliable and talented web designer should be our mandatory task. Usually we can find designers who work independently, but we can also find good website design from web development agencies as well. Which one should we choose? Well, it depends on our needs and conditions. If design is the only thing we need, then we can choose web design Edinburgh, but if we need more than design, we can choose a web development agency that will handle our website requirements fully.

No matter what the scale of your business, whether you have a big or small online business, you will need a web support. Working with an independent web designer can cost you less money and they are generally more flexible. On the other hand, working with a web development Edinburgh company will cost you more money, but we will be supported with a full team that consists of experienced and skilful professionals. Both of them have their own uniqueness and advantages, but actually no matter which one you choose, the basic thing you should demand from a web designer is the skill and experience. A good web designer is one with excellent technique, so he/she will be able to capture what you want in your website.

Creativity is another mandatory item. We can check the designer creativity by checking their portfolio. Through the portfolio, we can see their previous work and decide whether the web designer suits our needs or not. Last, but not least, make sure that you are working with a fast response web designer. Fast response is one of the customers’ satisfaction aspects. With fast response, communication can be easy and of course, you will get a satisfying result. Finding a web designer is an easy thing, but finding a high quality and creative one is not. Therefore, you should be very selective when making your choice.

4 Useful Tips for Web Copy

Being a web designer or web developer, sometimes can mean that you need to know how to write professional web copy. It may be for your own website, a client’s website, or you might be hiring someone to do it for you. No matter which situation you’re in, it is important that you know a good web copy from a not-so-good web copy.

Below are 4 useful tips that can help you develop or instruct a successful web copy:

Short Paragraphs: At some point with online reading you’ve had to have read one, or several, very long paragraphs. When doing so, I’m sure at least one of the experiences, induced boredom, loss of concentration or the full inability to read it thoroughly. For these reasons, write somewhat simple and short paragraphs for online readers. Typically, online readers or visitors have a very short attention span and don’t want to read a ton of words to know what you’re doing, who you are or what your business does. Keep it short, the visitor will stay longer.

Simple Word Usage: Mentioned briefly above, keeping your use of words at a simple level is a great idea. Don’t fill your paragraphs with intellectual hogwash. People aren’t interested in how well a web designer can craft words. All the visitor wants to know is: who, what, how much and how to contact you. Be polite, professional and informational, but you don’t have to be very technical or abstract.

Break up key elements: For the visitor to have a pleasant experience reading your site, it’s a great idea to break up key points, elements or services by using a bulleted or numbered format. It’s much easier for a visitor to read through and find the important information that they are looking for when the information is broken up.

Create Attention-Grabbing Headlines: For the reader to be drawn in to the content, a great headline is necessary. A great headline will draw the visitor in, and if you place a few sub titles throughout the rest of the content, it will also help break up the information.

Web copy is just as important as the services that you offer because it helps sell those services. Be sure to also proofread and correct grammar and spelling.