Web Design Quick Fixes – Are Businesses Falling Foul of Free Website Generators?

Buses in Cambridge are like web design in Cambridge: reliable, convenient and reasonably priced. However, I am given to understand that the story is not the same elsewhere. Indeed, books have been written on the subject of why such vehicles often come in threes. Suffice it to say that the hidden mathematics of everyday life also extend to the life of a freelance web developer. If I am asked about a particular web design topic or technique, no matter how obscure, I can pretty much guarantee that the question will crop up again very soon afterwards with a different client.

At the moment, in the land of web design in Cambridge, the burning web design issue is free website generators. Many web hosting companies offer these programs as a “quick start” to getting your business online. But do they work? If you haven’t got a lot of time, the short answer to the question: “Are website generators any good?” is: yes, for a limited time, then no.

Many business owners make the mistake of thinking that a website can be established and then left to mature like a fine wine. It isn’t the case. You can get immediate positive impact from a website, but after that point, it’s a bit of a labour of love. To keep yourself in the search engine rankings and encourage return visits from customers, you have to work hard at it: tweak page titles, descriptions and keywords; add new material and respond to user feedback. In short, you need to be creating noise around your site (albeit an excited buzz, not an annoying drone…) to keep things moving.

Free website generators address the immediate need, but some can fail to lay the groundwork for a sustainable website.

Use of images

The most common crime of the free website generator is to use images where text should be. This is hugely damaging for Search Engine Optimisation (SEO) because search engine crawlers can’t read images, so your content is wasted: it’s not working for you. Text readers won’t be able to read your pages either, so disabled visitors don’t stand a chance of using your site.

Content Management

Many free website generators are intended to provide a starting-point, so once you’ve created your website, you may not have the opportunity to go back and edit your pages. One Cambridge web design client had the experience that meaningless URLs (e.g. A.html, B.html etc.) were being generated and could not be renamed, with the result that his pages could not rival those of his competitors. Changing page titles, descriptions and keywords are all important parts of managing your website which may not be available to you with this kind of program.

HTML validation: An experiment

As an experiment, I decided to run a website generated by one of these free website generators through the W3C Validator, a useful tool for web designers and developers, which can pick up on any errors in the code on the page. Such errors can represent accessibility issues which can prevent visitors from using your site properly. It wasn’t good news. The validator came up with 69 errors, beginning with failing to identify the document type, with no XML declarations at the beginning of the webpage.

You don’t have to be technical to understand that these are quite fundamental problems. The webpage hasn’t even declared what code it’s trying to use, so the validator doesn’t know where to start. Many other errors referred to HTML attributes which are now deprecated (i.e. no longer used) which also suggests that the website generators are not updated to reflect changes in XHTML standards.

Another Cambridge web design client’s website, also generated by one of these free programs, had far fewer validation problems. Why? Because the whole website was made up of images. The only reason the validator didn’t pick up on more problems was because it can’t read images in the same way as it can read text. This goes for Google, Bing and any other search engine you care to mention. If you fill your website with images and Flash instead of text, it can seriously damage your site’s performance in search engine rankings.

Why not try it out yourself?

Think of a search term and Google it. Most likely, on page 1 you will find text-rich websites which run through the W3C validator with few or no problems. Click on the last pages of Google and you will find sites dominated by images or created using Flash.

Sometimes designers make the decision to use images in place of text, mainly for cosmetic purposes. The number of fonts available in most web browsers can be limiting and can lead to a repetitive look and feel. However, with web design as with so many areas of life, you need to know what you’re ignoring. If it is a conscious design, fair enough, and knowledgeable web designers will probably take other steps to boost SEO in lieu of the images. However, if you’re a newcomer to web design, you may not even be aware of this distinction.

I think it is unfair that businesses – especially small and medium-sized businesses trying to economize – can be led to thinking that a free website generator is going to be enough to give their website a fighting chance. It is a false economy. It doesn’t pay to take these errors lightly in web design, because they prevent visitors (especially disabled visitors) from being able to use your site properly and can do serious damage to your Google ranking.

So if you are planning to use a free website generator, what can you do to ensure the quality of the result?

  • Start by searching the site for “web design”, “css” and “html validation”. These issues should be addressed upfront or in support documentation.
  • If possible, view a tutorial or trial the content management system (CMS) to ensure that you can manipulate the design in the way you want and that it’s easy to use.
  • If you can find an existing website produced with the same generator, try running the site’s URL through W3C’s website validator: http://validator.w3.org/ for yourself to see the results. This will let you know whether the HTML the generator produces is suitable.
  • When inspecting other sites, if you can’t highlight text, right-click. If you see the option “Save Picture As…”, you are looking at an image, not text, which could potentially cause accessibility and SEO issues.
  • What are the other options?

 
The other options available to you depend on how comfortable you feel with the process of web design and development and the level of commitment you are willing to provide. If you are willing to learn HTML and CSS or have someone in your organisation who is able to do so, you could try http://www.freecsstemplates.org/? This website provides great CSS webpage designs which are already validated and make a great basis for your own site. I used a template recently for a Cambridge playwright and author and found the templates to be well-designed and documented (you do need to retain a credit to the original web designer).

Alternatively, you could employ a local web designer to do the work for you. If you take this route, there are many more options you need to consider, but that’s a different topic for another day. Do your homework Whichever route you choose, the most important element of the process happens before you sign up to any package, whether free or paid. Invest your time before you invest your money – with the best will in the world, it’s the best way to ensure that your expectations are met and your online business flourishes.

Choosing the Right Web Designer

Just like our home, we need a web designer to make our website looks interesting and attractive. A website is our home or store in the virtual world, so if we want people to visit us and find out about our products, designing our website with a professional designer can be a good investment. Web design is now having a crucial role in virtual world. Therefore, finding a reliable and talented web designer should be our mandatory task. Usually we can find designers who work independently, but we can also find good website design from web development agencies as well. Which one should we choose? Well, it depends on our needs and conditions. If design is the only thing we need, then we can choose web design Edinburgh, but if we need more than design, we can choose a web development agency that will handle our website requirements fully.

No matter what the scale of your business, whether you have a big or small online business, you will need a web support. Working with an independent web designer can cost you less money and they are generally more flexible. On the other hand, working with a web development Edinburgh company will cost you more money, but we will be supported with a full team that consists of experienced and skilful professionals. Both of them have their own uniqueness and advantages, but actually no matter which one you choose, the basic thing you should demand from a web designer is the skill and experience. A good web designer is one with excellent technique, so he/she will be able to capture what you want in your website.

Creativity is another mandatory item. We can check the designer creativity by checking their portfolio. Through the portfolio, we can see their previous work and decide whether the web designer suits our needs or not. Last, but not least, make sure that you are working with a fast response web designer. Fast response is one of the customers’ satisfaction aspects. With fast response, communication can be easy and of course, you will get a satisfying result. Finding a web designer is an easy thing, but finding a high quality and creative one is not. Therefore, you should be very selective when making your choice.

Internet Based Business and Relevance of Website Design and Development

Gone are days when the applications of the internet were merely restricted to data transfer. Nowadays the internet and its applications have shrunk the globe to such an extent that the buyer can have accesses to the seller within seconds.

Why is the website necessary?

The word website if examined superficially is a combination of two words; “web” and “site”. This refers to the location of a business identity on the internet. When compared to the conventional business operations, the internet can be compared to a market and the website can be considered a shop or office. Form this sentence itself one can come to know the relevance of website. Having a website has now become a necessity just because of competitive market and cost effectiveness. The competition among the business identities has compelled the businesses to be accessible by the buyer at the earliest. The adage saying “the early bird takes the worm” is apt in this scenario. Usually the website connects the buyer directly with the manufacturer, getting rid of the costs pertaining to the middle men. This makes the product or service cheaper.

Something about website development:

The utility of the website needs to be optimized to generate maximum revenue. This optimization of the website utility is called website development. Website development starts with the planning about website design and is a never ending process (except in the circumstances of the business identity getting liquidated). Some of the phases of website development are website design development, open-source software customization website application development, web-based database programming, content management system, web development services, e-commerce solution, and many more.

The initial phase of the website development is very critical because it pertains to the planning of what has to be displayed through the website. This needs to consider the buyer behavior and preferences. This phase is also about the technology that is going to be used to publish the website on the internet.

Usually the professional website developers take into consideration the elements of search engine optimization (SEO) in the initial stages of website development. This is because large scale amendments in the content are hardly possible after the website is designed. Some of the elements for SEO are key words, incoming links, and keyword phrases, outgoing links, speed of downloading and navigational ease.

The main thrust of website development is attracting as much traffic as possible and converting the maximum number of visitors into buyers. This is possible when the URL features on the top list of the search engines. The website layout needs to be simple, clear and navigation should be easy. The visitor should be able to find what he/she is looking for in the least number of clicks.

A website can not only generate new business but if maintained properly, can also keep the competition at bay. This is only possible if the services of a reliable and professional website development company are hired.

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