Crafting the Perfect “About Me” Page for Web Designers

For web designers specifically, one of the most reliable and effective ways of turning a prospective client into a buying client is by providing a detailed, yet straight-to-the-point “About Me” page. It is essential to have a page that tells about yourself and your work. With today’s ever developing technology and Internet communication connections, clients need to find out who you are without speaking to you.

To develop a great “About Me” page, there are several tips below to help you.

1. Know your audience: The first step in crafting a really great “About Me” page is to know who you are talking to or who you are trying to engage. Time and time again, I’m sure you’ve heard about the importance of knowing your audience, however, even with an “About Me” page the same rules apply. Start by asking yourself who you want to attract, what projects you want to work on and in what area or field. Do you want small businesses or large businesses or individuals? Also, being specific as possible is a great idea. Do so by identifying your audience into gender, ages, locations and possibly, occupation. With having your prospects identified, your “About Me” page will encompass your top talents and skills in the areas of your prospects interest.

Tip: Be the Client: Re-read your “About Me” page results and view it as if you were the client. Are all you questions addressed? Be sure to take into consideration your past clients opinions or questions they may have asked. This will help to develop a great “About Me” page.

2. Be the Problem Solver: the main reason a client will view your “About Me” page is to see if you have the necessary skill, talent, and effectiveness to complete their tasks. When developing your “About Me” page, keeping in mind these issues and addressing each one will help the client make the decision to hire you. Projecting an image of your worthiness to their web design project is a must, especially if you want satisfying and great projects to work on. When writing your “About Me” page, begin with a few personality traits and move into a real-life experience that shows your commitment and skills necessary to overcome whatever that experience was. After that move on to your background experience, education, and location. You don’t want it to sound too much like a resume, but rather a few interesting key points about you. Here is a basic outline for your “About Me” page:

1. Address your full name and occupation
2. Describe your niche or area of interest
3. Address your experience in Web Design, Web Developing or both
4. Slip in some personality traits – be both detailed and short
5. Provide links to awards, past projects, interviews etc.
6. Provide information about your work experience and education
7. Reveal more personal information like family, location, age, and personal hobbies etc.

Tip: Be sure to use the same order of topics because if you start from the bottom and move up, the client will not be interested. You must first, give them a reason to be there before telling them information about yourself that may be viewed as useless info.

3. Use a Photo: Simply stated, consider adding a semi-professional photo of you so the client can see who they are working with. It’s not required, but it definitely has a positive impact on the hiring process. Sometimes, photos can even be credited with leaving a trusting impression on the client.

4. Contact Information: Do NOT forget to include contact information. Although it seems like common sense, people forget it all the time OR put it in a small corner where no one will see it unless they spend the time hunting for it, in which most people will not. However, most web designers do have a page dedicated to contact information only; it’s not a bad idea to put it on your “About Me” page too. This way, if a client feels inclined to speak to you promptly, your contact information will be right there.

It’s important to stress the factor that an “About Me” page is essential to your success as a web designer or web developer. The same stress should be applied to the crafting of the “About Me” page, because a bad page will not get you more work. Use the tips above to craft a really great “About Me” page and keep in mind that you need to project professionalism, personality and influence.

4 Useful Tips for Web Copy

Being a web designer or web developer, sometimes can mean that you need to know how to write professional web copy. It may be for your own website, a client’s website, or you might be hiring someone to do it for you. No matter which situation you’re in, it is important that you know a good web copy from a not-so-good web copy.

Below are 4 useful tips that can help you develop or instruct a successful web copy:

Short Paragraphs: At some point with online reading you’ve had to have read one, or several, very long paragraphs. When doing so, I’m sure at least one of the experiences, induced boredom, loss of concentration or the full inability to read it thoroughly. For these reasons, write somewhat simple and short paragraphs for online readers. Typically, online readers or visitors have a very short attention span and don’t want to read a ton of words to know what you’re doing, who you are or what your business does. Keep it short, the visitor will stay longer.

Simple Word Usage: Mentioned briefly above, keeping your use of words at a simple level is a great idea. Don’t fill your paragraphs with intellectual hogwash. People aren’t interested in how well a web designer can craft words. All the visitor wants to know is: who, what, how much and how to contact you. Be polite, professional and informational, but you don’t have to be very technical or abstract.

Break up key elements: For the visitor to have a pleasant experience reading your site, it’s a great idea to break up key points, elements or services by using a bulleted or numbered format. It’s much easier for a visitor to read through and find the important information that they are looking for when the information is broken up.

Create Attention-Grabbing Headlines: For the reader to be drawn in to the content, a great headline is necessary. A great headline will draw the visitor in, and if you place a few sub titles throughout the rest of the content, it will also help break up the information.

Web copy is just as important as the services that you offer because it helps sell those services. Be sure to also proofread and correct grammar and spelling.

Website Development Process for Newbies

Website Development is a broad term which refers to all the steps which must be taken to turn an idea into a website. You have to be systematic and methodical about it – poor planning in the early stages can create problems down the line. Although Website development in Lafayette, LA can create amazing sites, and put a business in a small city such as Lafayette, LA on the map, they follow a fairly rigid pattern based on your requirements when they actually code the site. All the elements of the site must work together – if you change your mind on one aspect of the site, very often that will mean programming changes to the rest of the site as well…which can be a costly and time consuming enterprise. Solid planning from the beginning will go a long way to ensuring that the Website Development process is smooth.

You’ve got to start by asking ‘what is the purpose of this site’. Maybe you have a small website development company in Lafayette, LA. So your purpose is to promote your service. Your goal for your web presence is to consolidate and enhance your image, showcase your work to a wider audience – after all, there is no reason why a graphic designer in Lafayette, LA can’t do work for someone in California. What do you need to have in your website that will draw customers to you?

Identify your target audience. Most of them will be in Lafayette, LA – so envision the type of person who is likely to come to your site, and what their requirements will be. If you want to stick to graphic design for professional services, then your approach is going to be different than if you specialize in graphic design for posters for musicians and album covers. Website Development means you need to get clear on all of this before you start – or the process will be troublesome, nerve-wracking and may cost more than you budgeted for.

The next phase is planning. It’s a good idea to start from the point of the site map – which will list all the main topics of the site, set your navigation system in place, and clarifies what content your site needs to have. At this point in Web Development you also have to take into account e-commerce, whether you are going to use flash or not, how you plan to take orders and liaise with your clients, especially if you plan to do so over the net, and not in person.

Once all this is in place, you can move on to the Design part of Website development. How do you want your site to look and feel? Make sure you keep your design appropriate to your business image and the customers you plan to attract. Clean layout, pages that load quickly and good content are the watchwords here. At this point you will move onto what is referred to as the development phase. This is where your site is actually programmed. The developer will usually start with a home page and a shell for the interior pages. The front-end is of the site is what it will look like to your customers. The back-end is the part you will use to load content to. In consultation with your developer, you will also have to choose what coding language to use, and that your code complies with current web standards and can be updated readily as trends change.

Once the coding and the layout are in place, you can start loading content and testing the site. This is very important – links, animations, headings etc must work, and must display properly. At this point you also need to make sure your site is compatible with all the main browsers. SEO, or Search Engine Optimization is an important feature of Website Development in Lafayette, LA – the best site in the world is worthless if the main search engines cannot find it and list it high in the rankings, so when search results are returned for Graphic Design in Lafayette, LA, the search engines have you at least on the first page. If you are planning to make some revenue from advertising, this is also something which has to be included in your Web Development strategy.

Once your site is up and running, bear in mind it will need maintenance and updating. If you have all these details in place, and your Web Development in Lafayette, LA has been sound, you will be on your way to creating a worldwide presence on the net for your small business in Lafayette, LA.