Role of Ecommerce Web Design in a Successful Business

In this era, it is important for every business to have an on-line store. It allows one to sell the products over the Internet. It consists of detailed descriptions of all your products, their price and a payment gateway as well. People come to your store, read about the products, select the desired one and finally make order after paying on-line. Since there is no limitation on number of customers, it can give your business a great height.

Success of on-line stores depends upon its e-commerce web design. Web design of e-commerce website should be attractive enough to attract visitors. It should leave a good impression at first sight so that visitors can go into more depth of website. Colors play an important role in creating web design, hence always use the perfect color combination while designing your e-commerce website. Try to keep the color contrast ratio as higher as possible. Use font color according to background otherwise it can irritate the readers.

Visitors show more interest in the product they want to purchase. Neither image nor content can compel visitors to go for purchase. Since they are going to purchase product so they want detailed description about it. Furthermore, your e-commerce web design should be structured enough so that visitor can reach to the desired product in minimum clicks. Try to keep all the products in appropriate category so that it is easy to find the one of a type.

An e-commerce website must include a shopping cart solution so that it becomes convenient for customers to purchase on-line. An effective e-commerce web design includes a shopping cart such as Ubercart in order to make the purchase more convenient. So while choosing an e-commerce development company make sure it is having enough experience in e-commerce development. It’s been clear here that an e-commerce web design is the dire need of an on-line store and can generate a lot of revenue for your business.

A professional web developer will not only be responsible for building your on-line store but also for the success of your on-line business. It’s your responsibility to provide all the essential ingredients to the developer so that he can live up to your expectations. In this competitive environment, it’s quite an onerous task to find the perfect one. So do a proper research before selecting one for your e-commerce website. This can bring more profit for your on-line business. So go for it.

Internet Based Business and Relevance of Website Design and Development

Gone are days when the applications of the internet were merely restricted to data transfer. Nowadays the internet and its applications have shrunk the globe to such an extent that the buyer can have accesses to the seller within seconds.

Why is the website necessary?

The word website if examined superficially is a combination of two words; “web” and “site”. This refers to the location of a business identity on the internet. When compared to the conventional business operations, the internet can be compared to a market and the website can be considered a shop or office. Form this sentence itself one can come to know the relevance of website. Having a website has now become a necessity just because of competitive market and cost effectiveness. The competition among the business identities has compelled the businesses to be accessible by the buyer at the earliest. The adage saying “the early bird takes the worm” is apt in this scenario. Usually the website connects the buyer directly with the manufacturer, getting rid of the costs pertaining to the middle men. This makes the product or service cheaper.

Something about website development:

The utility of the website needs to be optimized to generate maximum revenue. This optimization of the website utility is called website development. Website development starts with the planning about website design and is a never ending process (except in the circumstances of the business identity getting liquidated). Some of the phases of website development are website design development, open-source software customization website application development, web-based database programming, content management system, web development services, e-commerce solution, and many more.

The initial phase of the website development is very critical because it pertains to the planning of what has to be displayed through the website. This needs to consider the buyer behavior and preferences. This phase is also about the technology that is going to be used to publish the website on the internet.

Usually the professional website developers take into consideration the elements of search engine optimization (SEO) in the initial stages of website development. This is because large scale amendments in the content are hardly possible after the website is designed. Some of the elements for SEO are key words, incoming links, and keyword phrases, outgoing links, speed of downloading and navigational ease.

The main thrust of website development is attracting as much traffic as possible and converting the maximum number of visitors into buyers. This is possible when the URL features on the top list of the search engines. The website layout needs to be simple, clear and navigation should be easy. The visitor should be able to find what he/she is looking for in the least number of clicks.

A website can not only generate new business but if maintained properly, can also keep the competition at bay. This is only possible if the services of a reliable and professional website development company are hired.

Copyright @ 2010

The Benefits of Webinars For Learning How to Develop Websites

The Problem

Many small businesses and organizations in the United States are located in rural and often remote areas. This is especially true for wood businesses, whose emphasis is the use of local, sustainably harvested raw materials. However, no matter how remote, these businesses still have to reach a market with information about their product to survive, ie. Market their Product!

A website is a great tool to make your information available to the widest possible audience. Many business owners and organizations will contract with a web developer without knowing anything about what their website should do for them or whether they have found a competent and ethical web developer. Others will attempt to build their own websites without the benefit of web development training.

A few of these folks will put together fine websites with the aid of books and tutorials. Some will find a great developer who does a great job. After almost 10 years of teaching web development classes for business owners, I have found that for many, that won’t be the case. Whether business owners contract their website development or do it in-house, they need to understand the business and marketing principles of the web environment, the technical principles of web development, and how people use websites. That training is available at most community college and adult education centers around the country, but those colleges and centers aren’t necessarily accessible to rural businesses. Webinars can deliver the live and interactive training to any location that has internet access.

What is a Webinar

A webinar is live training that is delivered over the internet through your web browser. Teacher and students can be anywhere there is internet access. I have taught webinars from the back of a restaurant, a university office, a home office, and a hotel lobby. My students have attended the webinars from their offices, their homes, and I don’t know where because I can’t see them!

I can’t see the students, but I can talk to them. In fact, everyone attending can talk to each other via cell phone, desk phone or a headset plugged into their computers. While I prefer to teach conversationally, where the attendees can jump in with questions or comments, I can set it so that my voice – lecture style – is the only one heard. Of course, without the interchange, the students might actually be playing solitaire or maybe only the dog is at the computer, but then students play solitaire and check their email in regular lab courses too. At least, I can’t hear them snoring!

With a webinar, my students can see a PowerPoint presentation I have prepared right on their computers. Or the webinar software can show them what I have on my computer, if I prefer, allowing me to demonstrate how to do something while they give it a try. If a student has a problem completing a task, that student can choose to “share” what is on his or her computer, to get step-by-step help as I watch their computer screen on mine! Of course, that also means that I might see the Solitaire game in process too!

Using a Webinar

The process of attending a webinar is:

  1. Register for the webinar. Some are free, and some require payment.
  2. You will receive various emails from the webinar system confirming your registration and giving you a link to the webinar and possibly a call in number for discussion.
  3. About 15 – 20 minutes before your webinar is scheduled to start, Make sure your internet connection is working and go to the website linked in the emails. You may need to enter a code, depending on which webinar system it is.
  4. If the webinar will be through a headset, make sure the volume on your computer is turned up!
  5. If the webinar is through a phone call, call the number in the emails. Again, you may have to enter a confirmation number, which should be in the emails.
  6. After the software loads in your browser, you should see a list of the folks who have already signed in and a central area for the presentation materials.
  7. There may also be a chat box where you can ask questions before, during, or after the webinar.
  8. Just like in a regular classroom, some webinar presenters like to be interrupted with questions and comments, and others don’t. Whether you can interject questions and comments depends on the set up and software too. The presenter should tell you at the beginning of the webinar, although using the chat system doesn’t interrupt the webinar and is usually available the whole time.
  9. After the webinar is finished, you may be able to download a recorded copy for review.

Other Uses for Webinar Software

The webinar format is also excellent for one-on-one or small group training. I have trained people half way across the country, whom I’ve never met in person, how to work on their own website through webinars. Because the webinar system allows us to talk to each other and look at each other’s computer, it can become as comfortable as a classroom setting.

Webinars can also be used for group discussions and meetings. People all over the country can get together without travel costs and time. It is also a great format for a planning meeting because someone can type in the Notes area and everyone can have a copy of the Notes.

Conclusion

At first, not seeing the people behind the voices can be a little disconcerting. And, your internet connection might cut out or your headset might quit working, or your cell phone battery might die. But in the end, it’s a great system.

The National Network of Forest Practitioners has conducted various webinar topics for wood cooperatives and sustainable wood businesses. If the guys out in the woods can to it; so can you!